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The main myths about investing in real estate in Thailand: mistakes that come at a high cost

Home » Blog » The main myths about investing in real estate in Thailand: mistakes that come at a high cost

The main myths about real estate investments often mislead, especially when it comes to foreign markets with legal and economic peculiarities, like in Thailand. Superficial perceptions create an illusion of easy profit. But in reality, investments require careful preparation, deep analysis, and consideration of numerous hidden factors. By debunking these stereotypes, an investor gets a chance to build an effective strategy, avoid critical mistakes, and achieve real profitability.

The Illusion of Easy Earnings: The Main Myth About Real Estate Investments

Stereotypes often create a distorted picture: supposedly, every square meter brings stable income effortlessly. Knight Frank market reports for the past three years record price fluctuations in individual regions of Thailand — from a 7% increase in Pattaya to a 5% decrease in Chiang Mai. Such variation refutes the stereotype of universal profitability.

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Earnings from real estate in Thailand depend not only on location but also on legal aspects. The country’s laws restrict the possibility of land ownership by foreigners. When choosing a property, it will be necessary to carefully check the contract with the developer and ensure the right of ownership is for the property, not the land.

Misconceptions create a false sense of security. However, a real strategy requires a deep market analysis, legal document verification, and consideration of local tax requirements.

The Myth of Guaranteed Income

A common stereotype claims that renting out an apartment automatically ensures stable income. But rental income depends on the season, demand, property condition, and developer’s reputation.

The rental market in popular resorts, for example, in Phuket, shows seasonal fluctuations. In the high season (November-March), rental yields up to 10% annually, while in the low season, it drops by two to three times. Financial calculations show that vacancy, utility bills, and taxes eat into part of the profit.

Stereotypes ignore the importance of analyzing tax obligations: a foreign owner pays income tax on rent at a rate of up to 15% plus an annual ownership fee. Neglecting these calculations reduces real profitability and distorts the financial picture.

Myths About Real Estate Investments: Misconceptions About Low Risks

Misconceptions often mask real risks: dishonest developers, unpredictable demand, and complex ownership laws. Developers often sell apartments without proper construction permits, leading to legal disputes and financial losses.

How to invest in real estate without mistakes? Analyzing the developer, verifying property rights, studying contract terms, and assessing legal risks form the basis of a secure investment strategy.

The market requires careful planning and calculation: evaluating potential repair costs, utility bills, and taxes allows for building a realistic income model.

The Myth of Accessibility for Beginners

Real estate investments for beginners are often associated with risks. They are related to the legal specifics of the country, demand fluctuations, and the need for detailed planning.

Earnings from real estate depend on accurate calculations: assessing prices, market analysis, considering tax rates, and the cost of subsequent repairs. A financial model without this data becomes erroneous and leads to losses.

Novice investors face misconceptions about real estate investments: affordable prices at the start do not guarantee profit. A sound strategy includes careful location selection, developer analysis, contract verification, and consideration of tax obligations.

Checklist for an Investor in Thailand

Investing in foreign real estate requires a clear plan and a systematic approach. To minimize risks, one should:

  1. Analyze the market, study demand and supply in the chosen location.
  2. Check legal aspects: property rights, restrictions for foreigners, contract terms.
  3. Evaluate the developer’s reputation and project completion time.
  4. Consider taxes, utility bills, repair costs, and legal support expenses.
  5. Calculate real income considering rental seasonality.
  6. Develop a strategy considering current prices and economic forecasts.

Myths about real estate investments in Thailand crumble before the facts: quality preparation and professional analysis form a profitable deal.

The Myth of Easy Resale

Stereotypes create a false notion of easy and quick selling of property with profit. The actual conditions of Thailand’s secondary market show the opposite. In major tourist areas — for example, in Samui — the average time to sell an apartment reaches 12–18 months. This indicator is due to limited demand for secondary properties among foreigners and active competition from new developments.

Selling requires careful analysis. The market is often flooded with new properties, and old apartments lose attractiveness due to lack of renovation and rising utility bills. Without clear planning, resale turns into a long-term, costly process.

Often, misconceptions do not consider the impact of price fluctuations, capital gains taxes, and legal peculiarities of transaction registration. The seller pays a registration fee, turnover tax, and profit tax. Together, these expenses amount to up to 6.3% of the property’s value. These costs significantly reduce the final profit.

Key Myths About Real Estate Investments Regarding Price Stability

Actual price dynamics in the market are unstable. Fluctuations in demand and supply, the emergence of new projects, the influence of global economic processes — these are key factors determining the price trajectory. Without considering this data, risks significantly increase.

Misconceptions create false expectations, especially for those who base their strategy solely on price growth. In reality, price fluctuations, currency rate changes, and an increase in tax burden can adjust planning at any time.

The Myth of Minimal Expenses: Hidden Costs Affecting Profitability

Utility bills, building maintenance, insurance, taxes, repairs — regular expenses that significantly impact the final profit. Additionally, the owner pays an annual property tax and expenses for minor and major repairs.

Without clear financial planning, real expenses consume a significant portion of potential profit.

Legislative Features and Their Impact on Investments

Legislation allows foreigners to purchase only apartments with a restriction: not more than 49% of the total area of a residential complex. Buying land is impossible without creating a legal entity or long-term lease.

The law requires notarization of the sales contract and property registration at the Land Department. Violation of these rules leads to the transaction being declared void.

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Finances require accounting for registration expenses, taxes, utility bills, and possible repairs. Ignoring these aspects forms a distorted income assessment and leads to erroneous investment decisions.

Myths About Real Estate Investments: Key Takeaways

Around real estate investments in Thailand, there are numerous myths built on superficial judgments and marketing illusions. It is important to consider legal nuances, taxes, rental seasonality, and maintenance costs. Only accurate calculation and verification of all conditions will help avoid losses and ensure stable income. By debunking these stereotypes based on facts and a professional approach, an investor forms a sound strategy and reduces risks.

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There is a treasure trove of opportunities on the global investment horizon today. The question on every investor’s mind is: why exactly is property in Thailand becoming such an attractive investment alternative compared to other markets? The answer is: the combination of growing tourism, comfortable climate and government support creates a fertile ground for increasing returns on investment. The country is becoming a tidbit for those who want to make money from property without losing the opportunity to enjoy a wonderful holiday on the shores of a tropical paradise.

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Why invest in Thailand property

Investments have long ceased to be the privilege of exclusively Western millionaires. Accessibility of purchase, stable price growth and low taxes create ideal conditions for those who want to invest profitably:

  1. Growth in the value of objects: annual growth averages 5-7%. This is an attractive indicator, especially for those who plan long-term investments.
  2. Government guarantees and incentives: the government actively supports foreign investors by simplifying purchase procedures and reducing bureaucratic barriers.
  3. Property taxes in Thailand are significantly lower than in Europe or the US, making it particularly attractive to overseas buyers.
  4. High rental demand: thanks to a steady flow of tourists and expats, rental demand remains high, generating a steady income from rental properties.

Property in Phuket and Pattaya: which to choose?

Two different universes, each with unique advantages and opportunities for investors. Phuket is an island splendour with chic views and high-end properties, while Pattaya is a vibrant centre with an active nightlife and affordable prices.

Phuket:

  1. A location for those looking for exclusivity.
  2. High investment prospects due to the demand for the island among tourists.
  3. Villas in Thailand with stunning ocean views are popular.

Pattaya:

  1. More affordable housing prices.
  2. Developed infrastructure and the possibility of renting out the property.
  3. Suitable for those who want to buy apartments in Thailand to rent out to tourists.

Pattaya offers a well-developed infrastructure for entertainment, sports and cultural activities, making it attractive to both tourists and permanent residents. Phuket, on the other hand, is more oriented towards luxury holidays with villas and private beaches.

Property in Thailand for living or holidaying

Почему недвижимость в Таиланде привлекает инвесторов со всего мираEach of these objectives requires a different approach to site selection, which is important for investors to consider.

For life:

  1. Warm climate, low living costs, high quality of life.
  2. Well-developed infrastructure for family living, including schools and medical facilities.
  3. Many modern apartment complexes with amenities like swimming pools, fitness rooms and secured areas create a comfortable environment for permanent living.

For recreation:

  1. Being able to rent out your home when you’re not using it yourself.
  2. A large number of holiday properties in Thailand: secondary properties or complexes from the developer.
  3. Facilities designed for seasonal accommodation often have infrastructure aimed at the convenience of tourists – for example, 24-hour maintenance, other services and the availability of recreational areas.

Fabulous views in Thailand: property by the sea

The dream of a home by the sea is now realisable. Views of the ocean, the sound of the surf and the romance of sunsets become not just a reality, but a source of stable income.

The advantages of buying by the sea:

  1. Properties with sea views are always a priority for tenants.
  2. Increase in the value of objects due to the unique location. Investments in metres on the coast pay off faster due to the high flow of tourists.
  3. The possibility of personal recreational use, which makes the purchase not only profitable but also enjoyable.

Pros and cons of investing in property in Thailand

As with any type of investment, there are two sides to the coin. It is important to consider all aspects to avoid unexpected surprises.

Pros:

  1. Steady market growth: growing demand for accommodation amongst tourists and expats.
  2. Low tax rates: favourable taxation for foreign property owners.
  3. Developed infrastructure: possibility to choose housing for any taste and budget.
  4. High rental yields: especially in resort areas where demand for accommodation is consistently high.

Minuses:

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  1. Dependence on tourist flow: if tourism declines, rental income may decrease.
  2. Exchange rate risks: changes in exchange rates may affect the value of investments.
  3. Legal restrictions: some types of property can only be accessed by residents.
  4. Competition in the rental market: high levels of competition can drive down rental rates, especially in popular tourist areas.

Conclusion

Плюсы и минусы инвестиций в недвижимость в ТаиландеProperty in Thailand represents a unique opportunity for investors ready to take advantage of the developing market and warm climate. With low taxes, rising property values and steady interest from tourists, the country is becoming an ideal investment opportunity. If you are an investor, consider this way of investing your money. It may be your chance to own a piece of paradise on Earth and earn a stable income at the same time.

Bangkok has not become cheaper, Phuket is nowhere near ideal. At the same time, the cost of living in Thailand is among the most balanced for expats. GDP growth of 3.4 per cent, baht to dollar exchange rate of 36, moderate inflation of 2.9 per cent. These indicators form the main intrigue: how exactly do the costs of living in the country add up, and is it worth considering it as a comfortable place to live long-term?

Food and nutrition

Thai food is like a market at midday: noisy, colourful and for every pocket. Local street food leaves more in your wallet than a supermarket shelf full of imports.

Shops and markets

Prices of basic groceries in 2025 remain moderate with a focus on local products. The average cost of groceries in Thailand for a single person is about 5,000 baht per month, in dollars 150 . Example: 1 litre of milk – $1.80, a kilogram of chicken fillet – about $3.60, rice (5 kg) – about $5.40, eggs (10 pcs) – $1.35.

Street food and cafes

Food prices in Thailand are kept in line: a portion of pad thai with chicken is $1.50, tom yam is $2.70, a full meal in a food court is $3-4. For those who avoid cooking – the monthly budget easily exceeds $300.

The cost of living in Thailand is directly related to the style of food. Organics, imports, and restaurants are cost multipliers. With a moderate approach, spending on food per month does not exceed about $250.

Transport costs

Travelling across the country isn’t about business class comfort, it’s about flexibility of choice and counting at the checkout. Street bus, moped or metro – each option writes its own line in the budget table, changing the final cost of accommodation.

Public transport

Bangkok’s BTS (underground) offers city fares for up to $2. Bus – from 10 baht per trip. Provincial routes are cheaper but less frequent and less comfortable. On average, transport prices in Thailand form modestly: for daily trips – $35-45 per month.

Rent and fuel

Moped is the main means of transport in the resort areas. Hire from $75 per month, petrol from about $1 per litre. Taxi – from $1.35 per boarding, with taximeter. Grab – 20-30% more expensive.

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The cost of living in Thailand gets a significant premium if you use taxis on a regular basis. To save money, it is more favourable to rent a moped, especially in Chiang Mai or Samui.

Entertainment and leisure activities

A cinema ticket starts at $4, a monthly hall pass at $36. Island tours with a guide – from $30, entrance to temples – from $1.50, diving – from $75 Travelling between provinces will cost $15-35 for a bus ticket or $55-65 for a flight.

With an active lifestyle, the cost of living in Thailand increases by $90-150 Lovers of privacy and digital detox are limited to $15 per month.

The cost of living in the country allows you to choose your pace: from ascetic to premium. The resort region dictates the numbers: Phuket is 20% more expensive than Chiang Mai or Hua Hin.

Rent and utilities

Rent is the basic component that forms the price of living in the country. Prices vary by location, but always depend on distance from the sea, transport and infrastructure.

Phuket: a studio near the beach – $450. Bangkok: a flat near the BTS – $540. Chiang Mai offers accommodation from $210, and a two-bedroom house in Pattaya costs $600.

Utility costs are between $60 and $90. The main driver is air conditioning: daily use increases the bill by $35 to $55. Water and internet rarely exceed $20 per month.

When planning the budget, it is important to take into account hidden costs: maintenance fees (up to $30), internet charges separately ($15 on average), and seasonal spikes in electricity consumption.

The cost of living in Thailand depends significantly on these variables, and renting a home often determines the final balance of costs.

Real estate as a strategy

The average price of a square metre in a new building is $2,400 in Bangkok and about $2,000 in Pattaya. The investor gets a yield of 6-8% per annum on short-term rentals.

Which forms the cost of housing:

  1. Flat for rent (1 bedroom): 8,000-20,000 baht.
  2. Utilities: 2,000-3,000 baht.
  3. Internet: 600 baht.
  4. Furniture and appliances: included in the rent.
  5. Deposit upon entry: 1-2 months rent.
  6. Additional fees (security guard, swimming pool): 300-800 baht.

The cost of living in Thailand is directly related to geography, housing format and length of tenancy. With proper valuation – housing becomes an asset.

Is it worth buying property in Thailand in 2025

Foreigners buy only in condominiums, no more than 49% of the building area. Investment in property remains relevant: at a cost of 2.5 million baht or more – residence permit and multi-visa. The market is stable, no decline is predicted. New buildings in Pattaya show an increase in value by 12% per year.

Scenario for the investor

Minimum entry amount – $70,000. Payback period – 9-11 years. An investor rents a flat for daily rent and receives up to $35 a day. In the case of a long-term lease – about $300 per month.

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The price of accommodation is reduced if you have your own place. Buying is not always about profit, but it is definitely about stability.

Is it profitable to live in Thailand: monthly calculation

The resort continues to strike a balance between spending and comfort. Even on a modest budget of $800 a month, access to clean accommodation, fresh food and a warm sea is maintained. Expenses are predictable, infrastructure is developed, and the climate replaces heating and jackets.

Average cost of living in Thailand in 2025:

  • housing – 12,000;
  • meals – 7,000;
  • transport – 2,000;
  • utilities and communications, 2,500;
  • entertainment – 3,000;
  • other – 2,000.

A budget of 28,500 baht ($800) provides no-frills comfort. The optimum minimum is $660, while the premium is from $1350.

The cost of living in the country is lower than in Moscow, Istanbul or Tel Aviv. At the same time, the climate, rhythm and access to the sea form a different quality of life.

Cost of living in Thailand: conclusions

In 2025, the cost of living in Thailand continues to attract freelancers, retirees, entrepreneurs. With a balanced approach, spending does not exceed 30,000 baht and the quality of life exceeds expectations. Chiang Mai offers quietness, Bangkok offers infrastructure, Phuket offers an open winter. Each chooses its own formula. The main thing is to count in baht, think in dollars, and live without spending too much.